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Objective: To set up Google Analytics 4 (GA4) for Convertr, ensuring accurate tracking and lead attribution for their digital marketing campaigns.
Convertr, known as a Swiss Army knife for agencies and brands in lead generation, required a robust and reliable analytics solution. Their existing setup with Google Analytics (Universal) was becoming obsolete due to the sunsetting of the service. Accurate tracking and attribution of leads from email marketing and advertising campaigns on Google Search and LinkedIn were crucial for Convertr. This accuracy was essential to establish the return on ad spend and make informed marketing decisions.
The primary challenge was transitioning Convertr from Google Analytics (Universal) to GA4. This transition needed to be seamless and effective, ensuring no loss in data quality or tracking accuracy. Additionally, Convertr required a future-proof solution that they could easily manage and adjust as needed.
3WH embarked on a comprehensive project comprising several key stages:
The GA4 setup by 3WH allowed Convertr to:
“3WH helped us get GA4 tracking accurately and quickly! As a business, we rely on data to help us make informed decisions on where to spend our marketing budget. Their expertise in GA4 implementation has been invaluable to our team. It also helps that they are really easy to work with!”
Marie Crouan |Head of Demand Generation, Convertr
3WH's successful implementation of GA4 for Convertr demonstrates our expertise in digital analytics and our commitment to delivering tailored solutions that help drive real business results.