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Link Building

Creating Connections that Count: Propel Your SEO with Strategic Link Building


WHO: Link Building Reinvented by 3WH

Welcome to the extraordinary world of 3WH, where we redefine the art of link building with innovative techniques and a human touch. Our team of experts is dedicated to revolutionising the way link building is approached, ensuring exceptional results for our clients.


WHAT: The Importance of Link Building

Link building is a fundamental pillar of search engine optimisation (SEO), involving strategic methods to acquire backlinks from external websites and direct them to your own site. It plays a pivotal role in enhancing organic visibility, driving search rankings, and establishing credibility in your industry.

WHY: The Significance of Link Building

Search engines such as Google and Bing consider backlinks as powerful indicators of trust and relevance, significantly influencing page rankings. Backlinks act as virtual votes of confidence, signaling to search engines that your content is reputable and engaging. Quality backlinks from relevant websites with high domain authority are especially crucial.


HOW: Our Approach to White Hat Link Building

At 3WH, we strictly adhere to ethical practices and follow a 100% sustainable white hat approach to link building. This involves implementing meticulous and strategic techniques that focus on long-term results, domain authority improvement, and compliance with search engine guidelines and protocols.

WHEN: The Timing of Link Building

Link building should be an ongoing process as part of your SEO strategy. It is not a one-time effort but requires continuous monitoring, refinement, and acquisition of high-quality backlinks to ensure sustained improvement in search rankings and organic visibility.


WHERE: Innovative Techniques for Effective Link Building

At 3WH, we employ a diverse range of cutting-edge techniques to elevate your link building game:

  • Relationship Building: We establish meaningful connections with aligned businesses, trade press, media outlets, influential blogs, and other relevant sites. These relationships not only facilitate the sharing of backlinks but also pave the way for collaborations, referrals, and other opportunities beyond link building.
  • Content Distribution: We assist in distributing various forms of content, including engaging blogs, captivating infographics, compelling videos, and insightful reports. Leveraging our network, we ensure your content reaches the right audience, maximising exposure and shares while earning valuable backlinks.
  • Digital PR Leveraging: We harness the power of digital PR by building relationships with key online publications and sharing newsworthy articles and stories. Obtaining backlinks from authoritative news outlets can yield positive ranking results and enhance your online presence.
  • Broken Link Building: We identify broken links on external websites that previously pointed to your content. By recreating the page or redirecting it to relevant content, we revive the link's value. This technique allows us to acquire renewed backlinks and improve your overall link profile.
  • Guest Blogging: We collaborate with reputable blogs and online publications within your industry to create high-quality guest blog posts. This mutually beneficial approach allows you to showcase your expertise, while also earning valuable backlinks and expanding your reach.


WHERE: Innovative Techniques for Effective Link Building

While black hat techniques may promise quick results, they violate search engine guidelines and can lead to penalties or even getting delisted. Examples of black hat techniques include buying links, engaging in link farms, and using private blog networks (PBNs). At 3WH, we strongly discourage the use of black hat techniques and emphasize the long-term benefits of white hat strategies.


HOW: Measuring the Effectiveness of Link Building

To assess the impact of our link building efforts, we rely on key metrics that provide valuable insights into campaign performance:

  • Referring Domains: Tracking the number of unique domains linking to your website, indicating the success of our link building initiatives.
  • Referral Traffic: Analysing the traffic generated from referral sources to determine the effectiveness of our backlinks.
  • Organic Search Traffic: Monitoring the growth of organic search traffic to gauge the progress of your overall SEO strategy, including link building.
  • Domain Authority: Evaluating your website's domain authority using reliable SEO tools.
  • Page Authority: Assessing the authority of individual pages on your website.

HOW II: The 3WH Approach to Link Building

At 3WH, we have refined our link building methodology to be seamless, user-friendly, and highly effective. Our approach involves:

  • Discovery: We immerse ourselves in your business to gain a deep understanding of your target audience, industry, and competitive landscape. This knowledge allows us to identify authoritative websites and forge valuable partnerships.
  • Strategy: Based on our discovery phase, we develop customized link building strategies that prioritise content creation and partnership ideas that resonate with your target audience. Our ongoing campaign outreach ensures the acquisition of high-quality backlinks with optimized anchor text.
  • Campaigns: We maintain a consistent level of link acquisition on a monthly basis while periodically launching specialised campaigns to increase the volume of high-quality links over time. Our strategies encompass a diverse range of sites with strong domain authority, including universities and reputable media publications.
  • Cultivation and Nurture: Building lasting relationships is essential to our link building approach. We proactively engage with relevant websites and stakeholders through social media, email, and phone communication, fostering trust and securing valuable links.

Learn more and contact us below for an in-depth discussion on how you can fully utilise The Power of Link Building: Unlocking Authority and Boosting Online Visibility.


The team at 3WH really broke down SEO for us, making it way easier to get our pages and blogs noticed in search results. Working with them feels less like dealing with a mysterious black box and more like having a savvy partner who gets SEO, content marketing, and link building. Thanks to their help, most of our top tours are now ranking in the top 3 on Google for keywords that our customers search.

Bryce Collins

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