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High performing marketing campaigns require reliable analytics to get the best results. Starting with a strong foundation is key to seeing conversions. With even the smallest changes, such as a single word, we have seen conversions increase by up to 2x. By changing the layout and strategically positioning your products, you can completely transform your campaign and achieve amazing results.
Create high-converting landing pages by understanding your audience, the channels you're using, the campaigns you're running and the technologies you're utilizing. Monitor key metrics and behaviors to gain insights on how visitors interact with your page and make tweaks to optimize the take-rate.
Measure your performance with metrics like cost per lead (CPL), cost of customer acquisition (CAC) and return on ad spend (ROAS). Make smarter budgeting decisions to get the most out of your marketing spend.
Uncover trends, customer segments, content and channels that are working best. Compare performance versus historic records to understand the rate at which prospects move down the funnel and take action.
Are you sure the traffic you generate from your ad campaigns is actually relevant to your business? With proper web analytics and attribution, you can be certain you're targeting the right audience with the right message.
Don't just rely on one marketing channel to drive leads to your business. Test, iterate, and compare different channels to find out which ones are generating the most qualified leads and at what costs. By monitoring your Cost Per Lead (CPL), you'll know which channels are working best for your business.