How To: Add a User to Your Microsoft Advertising

Keeping up with trends is crucial for businesses expecting to prosper in the rapidly evolving digital industry. With Bing's recent AI-powered search advancements, companies should consider including Bing paid search in their digital marketing strategy. In this comprehensive article, we will explore the reasons behind Bing's rise and the business outcomes for Microsoft and Google, demonstrating why it's time for businesses to give Bing paid search a chance.

Attribution modelling is a crucial yet often overlooked aspect of marketing that involves assigning credit to different touchpoints along the customer journey for a specific conversion. It can seem like a dry and tedious process but can be fun and rewarding once you really understand the benefits and see the results. By implementing various types of attribution models, marketers can effectively measure the impact of their marketing efforts. In fact, it is even possible to use multiple attribution models simultaneously, providing a more comprehensive understanding of campaign performance.

The blog article provides a summary of the steps involved in gaining access to various online platforms and tools that businesses may use. Step one involves obtaining permission from a client to access their social media accounts, while step two requires contacting the marketing or IT department of a company to gain access to their email marketing or CRM system. Step three involves contacting the website or analytics platform manager to gain access to tools like Google Analytics. For step four, one needs to contact the individual or group responsible for administering a company's ad accounts on sites such as Facebook or Google Ads. Finally, step five involves reaching out to the web development or IT department to obtain permission to edit or modify a company's website. In some cases, training or certification may be required before gaining access to these platforms.