How To: Add a User to Your Microsoft Advertising

Google has unveiled its new Search Generative Experience (SGE), a search engine powered by AI that provides more visual, snackable, personal, and human answers to search queries. The new search engine displays an AI-generated answer above the search results listing, with clearly labeled citations to the websites that were used to generate the answer. Users can click on these sites for further information, follow up with additional questions, or click on the toggle button to dive deeper into the topic.‍

In today's fast-paced digital world, marketing has evolved significantly. Businesses are continually looking for novel ways to engage with their target audience due to the rapid evolution of technology. Among the latest technological breakthroughs, Large Language Models (LLMs) have emerged as a game-changer in the realm of marketing. These intelligent systems, such as GPT-4, Llama, and Gato Bloom, offer unprecedented capabilities, revolutionising the way marketers engage and communicate with their customers. In this article, we will explore the significance of LLMs for the future of marketing and provide insights on when to choose one over the other.

Crafting a comprehensive and successful marketing budget for your SaaS business demands significant time and effort, regardless of its size. Each company in the SaaS industry follows a unique approach to budgeting, resulting in diverse figures. The abundance of online resources offering various calculations further adds complexity to the task. 3WH supports your foray into revitalising your SaaS Marketing budget by delving into the challenging process of creating a customised budget that complements your brand, sector, and—most crucially—your target audience.