How To: Add a User to Your Microsoft Advertising

Businesses often focus their efforts on acquiring new leads in the fast-paced world of digital marketing to expand their customer base. However, a shift in mindset is occurring as marketing professionals recognise the immense value of prioritising customer retention over constant lead acquisition. Why? Because clients are more likely to stay longer, refer others, and become brand advocates when they feel genuinely understood by a business. In this article, we'll explore the importance of prioritising retention, examine the benefits it brings, and highlight how optimising marketing technology, such as a Customer Relationship Management (CRM) system, can help businesses achieve long-term growth by building strong customer connections.

Welcome to the Wild Wild West of social media marketing, where the landscape can often feel overwhelming and uncertain. With numerous platforms vying for your attention and experts sharing their insights, it's easy to get lost in the chaos. However, amidst the noise, there's a hidden gem waiting to be discovered—LinkedIn. In this article, we'll uncover the untapped potential of LinkedIn as a powerful and underrated social media platform for SaaS marketers

The blog article provides a summary of the steps involved in gaining access to various online platforms and tools that businesses may use. Step one involves obtaining permission from a client to access their social media accounts, while step two requires contacting the marketing or IT department of a company to gain access to their email marketing or CRM system. Step three involves contacting the website or analytics platform manager to gain access to tools like Google Analytics. For step four, one needs to contact the individual or group responsible for administering a company's ad accounts on sites such as Facebook or Google Ads. Finally, step five involves reaching out to the web development or IT department to obtain permission to edit or modify a company's website. In some cases, training or certification may be required before gaining access to these platforms.