How To: Add a User to Your Microsoft Advertising

In today's rapidly evolving technological landscape, marketers are always on the lookout for innovative tools and strategies to gain a competitive edge. Enter Generative AI Search, a groundbreaking development spearheaded by Google that promises to revolutionise the world of marketing. This powerful tool holds immense potential to transform how marketers understand their target audience, craft captivating content, and deliver personalised experiences. Let's dive into why Generative AI Search is a game-changer for marketers and how it opens up a world of exciting possibilities.‍

Struggling to turn your email marketing leads into actual sales? You're not alone! For decades, this simple yet powerful tool has helped businesses nurture leads and maximise sales. According to a study by McKinsey, email marketing is more effective than social media, being 40 times more efficient in acquiring customers than Facebook and Twitter combined. In fact, when done correctly, every £1 spent on email marketing can generate over £43 in return! So, why do 68% of B2Bs struggle with successful email marketing campaigns? What steps can you take to enhance your email marketing plan if you find yourself in that circumstance? In this article, we'll share a list of email marketing strategies and tips to ensure you're not part of the 68% with your next email campaign.‍

As we enter the year 2023, marketers are facing new challenges and opportunities in a rapidly evolving digital landscape. The Covid-19 pandemic has accelerated the shift towards digital marketing and AI, and marketers need to stay up to date with the latest trends to succeed in this new era.