How To: Add a User to Your Microsoft Advertising

In the ever-evolving digital world, having a strong online presence is crucial for SaaS businesses aiming for significant growth. The blog introduces 3WH, a digital marketing agency that acts as an extension of your SaaS team. The post delves into key strategies and metrics essential for success, such as understanding core metrics like Customer Acquisition Cost and Churn Rate, the importance of strategic content marketing, engaging users across multiple channels, and ensuring a top-notch user experience. Emphasis is also laid on the significance of partnerships, regular product upgrades, transparent pricing, and staying updated with the changing digital landscape. With 3WH's tailored strategies and expertise, SaaS businesses are equipped to not only navigate the digital realm but to truly excel. In essence, 3WH positions businesses to not just shine in the crowded SaaS universe but to stand out brilliantly

3WH’s study found Mobile ads had a 0.75% click-through rate, outperforming Square (0.64%) and Landscape (0.53%). Mobile ads also reduced cost per lead by 34% compared to Square. Testing formats is essential for optimal results.

The purpose of this article is to describe UTM parameters and how Google Analytics uses them to track the effectiveness of digital marketing initiatives. Campaign Source, Campaign Medium, Campaign Name, Campaign Term (optional), and Campaign Content make up the five components of UTM parameters (optional). Google Analytics reads the UTM parameters when a user clicks on a URL that has them and assigns the traffic to the proper source, medium, campaign, and content. As a result, campaign performance can be accurately tracked, user behaviour can be better understood, and ROI may be increased. It's crucial to name UTM parameters consistently in order to keep data structured and simple to analyse.