TAG MANAGER BECOME A HAUNTED HOUSE?

Tagging that's tidy, tested, and documented.

Years of agencies and ex-employees leave most GTM containers full of mystery tags nobody dares touch. We clean up, test what remains, and document the lot - so your data layer stops being folklore.

Nobody gets fired for adding a tag, and removing one takes courage and documentation, which is why every mature GTM container drifts toward chaos - and that container is the layer your entire ad spend depends on. On a new account we audit what is already in there before we install anything.

The work

Container forensics: every tag, trigger, and variable catalogued: what it does, what it costs, whether anything still needs it.
Ruthless cleanup: duplicates and zombie tags pulled out, naming conventions imposed so your next hire can read the container.
Consent mode, done properly: tag behaviour that actually respects the banner, with modelled recovery configured. This site runs exactly the setup we sell.
Change discipline: versioning, testing, and documentation so the container never becomes haunted again.
Server-side, where the spend justifies the infrastructure: a first-party endpoint that recovers signal and cuts page weight. We do not set one up by default.

We've done this before

ADVENTURE TRAVEL, INTERNATIONAL

INTRO Travel

From 2 tours to 40+. Year on year growth across every channel.

FUNERAL SERVICES, ASIA PACIFIC

InvoCare

40% reduction in cost per lead across 20 brands.

OFFICE SUPPLIES RETAIL, NEW ZEALAND

Office Products Depot

One national storefront for 23 dealers, and one budget behind it.

Questions we get asked

Is our GTM container really a problem if things seem to work?

'Seems to work' is how tracking disasters incubate. Duplicate tags inflate conversions, abandoned tags slow pages, and one unnoticed trigger change can silently corrupt months of data. An audit is cheap compared with six months of decisions made on bad data.

Can you set up consent mode properly?

Yes - banner, consent signals, and tag behaviour working as one system. Done right you stay compliant while Google's modelling recovers much of the analytical picture. Get it wrong and you're either non-compliant or flying blind, and we see both regularly.

Is server-side tagging worth it for us?

Sometimes. It recovers conversions that browsers and ad blockers eat, speeds up pages, and gives you control over what data leaves your domain - but it adds infrastructure to run. For accounts spending seriously on paid, the recovered signal usually pays for it. Below that, tidy browser-side tagging done properly is the better spend, and we'll say so.

Want this handled properly?

Tell us where you're at. We'll tell you what we'd do - and what it costs.