How To: Add a User to Your Google Tag Manager

Attribution modelling is a crucial yet often overlooked aspect of marketing that involves assigning credit to different touchpoints along the customer journey for a specific conversion. It can seem like a dry and tedious process but can be fun and rewarding once you really understand the benefits and see the results. By implementing various types of attribution models, marketers can effectively measure the impact of their marketing efforts. In fact, it is even possible to use multiple attribution models simultaneously, providing a more comprehensive understanding of campaign performance.

Businesses often focus their efforts on acquiring new leads in the fast-paced world of digital marketing to expand their customer base. However, a shift in mindset is occurring as marketing professionals recognise the immense value of prioritising customer retention over constant lead acquisition. Why? Because clients are more likely to stay longer, refer others, and become brand advocates when they feel genuinely understood by a business. In this article, we'll explore the importance of prioritising retention, examine the benefits it brings, and highlight how optimising marketing technology, such as a Customer Relationship Management (CRM) system, can help businesses achieve long-term growth by building strong customer connections.

Venture into the realm of unconventional business strategies with 3WH, designed to not just weather, but conquer economic downturns. From the transformative potential of Virtual Reality showrooms and AI-driven price adjustments to the community-building prowess of time-banking services, we've mapped out 15 ingenious solutions tailored for these challenging times. The key? Adaptation, resilience, and a sprinkle of creativity. Embrace the storm, evolve with it, and let's redefine the future of business resilience together. Ready to turn challenges into opportunities? Let's embark on this transformative journey.