How To: Add a User to Your Google Tag Manager

Follow these steps to add a user to your Google Ads account

Welcome to the Wild Wild West of social media marketing, where the landscape can often feel overwhelming and uncertain. With numerous platforms vying for your attention and experts sharing their insights, it's easy to get lost in the chaos. However, amidst the noise, there's a hidden gem waiting to be discovered—LinkedIn. In this article, we'll uncover the untapped potential of LinkedIn as a powerful and underrated social media platform for SaaS marketers

The purpose of this article is to describe UTM parameters and how Google Analytics uses them to track the effectiveness of digital marketing initiatives. Campaign Source, Campaign Medium, Campaign Name, Campaign Term (optional), and Campaign Content make up the five components of UTM parameters (optional). Google Analytics reads the UTM parameters when a user clicks on a URL that has them and assigns the traffic to the proper source, medium, campaign, and content. As a result, campaign performance can be accurately tracked, user behaviour can be better understood, and ROI may be increased. It's crucial to name UTM parameters consistently in order to keep data structured and simple to analyse.