STRATEGY
INVISIBLE IN THE MAP PACK?
Own the searches that end in a visit.
For businesses with locations, the map pack is the highest-intent real estate on the results page. We get you into it and keep you there.
Someone searching "near me" isn't researching. They're choosing. Local SEO is making sure they choose you - and it's one of the few channels where a well-run small player beats a lazy national one.
What we cover
- Google Business Profiles: categories, services, photos, posts, and Q&A, managed, not set and forgotten.
- Review strategy: a repeatable process for earning reviews and responding to them, because both move rankings.
- Location pages: pages with genuine local substance and clean structured data, not postcode-swapped duplicates.
- Local citations: consistent name, address, and phone data everywhere it counts.
- Multi-location reporting: every branch measured, compared, and improved on its own numbers.
We've done this in one of the hardest local categories there is - funeral services, where trust and sensitivity aren't optional - across a national multi-brand group.
Questions we get asked
We have dozens of locations. Does this scale?
Yes - that's where it gets interesting. We manage multi-location brands with structured location pages, centralised profile management, and reporting per branch, so head office sees the whole picture and each location pulls its weight.
How much do reviews matter?
A lot, and not just the star count - velocity, recency, and whether you respond all feed local rankings. We'll set up a review process your staff will actually follow, which is the hard part.
Local SEO or local ads?
Usually both, weighted by the economics of each location. Organic map-pack presence is the cheapest lead you'll ever get; local ads fill the gaps while it builds. We run them as one system, not two silos.
Related reading
Want this handled properly?
Tell us where you're at. We'll tell you what we'd do - and what it costs.