SEO
TOLD YOU NEED LINKS, UNSURE WHO TO TRUST?
Links you'd be proud to show your boss.
Authority still decides close calls in search - and increasingly, who gets cited by AI. We earn it with expert commentary and stories journalists actually want, not directories and link farms.
Every agency says they do "white hat link building". Then you look at the links.
Ours come from being genuinely useful to journalists and publications: expert commentary from your team, data and insights worth citing, and stories with an actual angle. Slower than buying links, yes. But bought links expire or backfire. Earned ones keep working.
What we do
- Expert commentary: we monitor journalist request platforms (Qwoted, Featured, SOS - the post-HARO landscape) and pitch your experts where they can add real insight.
- Digital PR campaigns: data pieces, industry takes, and assets designed to earn coverage in the publications your buyers read.
- Authority audits: where your link profile trails competitors, what's toxic, and what's worth pursuing first.
- Brand mentions & citations: increasingly what AI assistants weigh when deciding who to recommend. Unlinked mentions matter now too.
The by-product nobody mentions: the same coverage that builds your search authority puts your team's names in front of buyers. Two channels, one effort.
We do this for ourselves, so you can check
Any agency can claim they earn coverage. Ours is googleable. Our own expert commentary has been picked up by, among others:
- Business.com - on re-engagement email strategy
- CMSWire - on the emotional impact of holiday shopping
- IntelligentCXO - on digital dependency
- Founder Reports - on generating traffic without Google
- LocalRanking - on local SEO mistakes
- Opticl - on AI search engines reshaping SEO
- CMO Times, Marketer Magazine, and CEO Blog Nation
Same playbook we run for clients: monitor the request platforms daily, pitch only where there's genuine expertise to add, write answers editors can use without rework.
Questions we get asked
Is this HARO?
That world, yes - with a plot twist. HARO imploded, then came back under new owners as a stripped-back free digest, and the serious request volume now spreads across Qwoted, Featured, Source of Sources, and a dozen smaller boards - any two of which barely overlap. We monitor them daily and pitch your experts where there's a genuine fit. Same principle as ever: real expertise, earned coverage.
How many links per month?
Wrong question, honestly - ten citations from sites your buyers read beat a hundred from sites nobody does. We report every placement with its context and authority, and you'll never need a spreadsheet to feel good about them.
Related reading
Want this handled properly?
Tell us where you're at. We'll tell you what we'd do - and what it costs.