CASE STUDY

Stopped chasing traffic. Started chasing revenue.

Ponoko / On-demand manufacturing

Revenue Grew through high-intent targeting

Focused Content strategy on buyer searches

Bottom line Impact over vanity metrics

The situation

Ponoko had traffic, but it wasn't turning into sales. The content strategy wasn't targeting the searches that lead to conversions. Not every visitor is a buyer, and the existing approach wasn't making that distinction.

What we did

We directed content strategy and built landing pages targeting high-intent searches, the ones where someone finding you is most likely to buy. We deprioritised the broad, low-intent traffic that looks good on a chart but doesn't move the needle.

The results

Revenue grew. The work focused on what actually mattered to the bottom line.

“

Isaac has been instrumental in helping us do the important stuff - increasing revenues - rather than trying to get us more likes or clicks which can look good on a chart, but may have no bottom line impact.

— Derek, Ponoko

Marketing looking good, but sales staying flat?

Let's talk about what we can do for you.