CASE STUDY

ABM that aligned marketing and sales in weeks.

Khoros / Enterprise customer engagement SaaS, global

Senior Decision-makers reached in key accounts

New High-intent contacts added to CRM

Weeks Marketing and sales activating together

The situation

Khoros wanted to go deeper into key accounts. They needed to reach higher and wider within target companies and get both marketing and sales aligned around the same targets quickly.

What we did

We built ABM campaigns that connected with senior decision-makers while surfacing new high-intent contacts the CRM didn't have. The approach was designed for speed: both teams were aligned and activating within weeks, not months.

The results

Khoros reached further into key accounts. Their CRM grew with genuinely high-intent contacts. Marketing and sales were aligned and running sharper campaigns with minimal lift.

“

Partnering with 3WH on our ABM initiatives helped us reach higher and wider in key accounts — connecting with senior decision-makers while uncovering new, high-intent contacts that enriched our CRM. Within weeks, both marketing and sales were able to activate sharper, more personalized campaigns with minimal lift. It aligned our teams around strategic targets and accelerated outreach where it mattered most.

— Dee, Khoros

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