AUDIENCE HIDING SOMEWHERE ADS RARELY REACH?

Reddit: the audience that blocks ads everywhere else.

High-intent communities, research-mode users, and CPMs the big platforms forgot existed. Reddit rewards advertisers who respect the room - and eats the ones who don't.

Your buyers are on Reddit asking strangers what to buy, and the strangers are answering. It's worth being in the room.

We run Reddit for INTRO Travel because that's where youth adventure travellers actually plan trips - asking which tour company to trust, in threads that outlive any campaign.

How we run it

Subreddit-level targeting: communities chosen by hand for genuine relevance, not scraped interest categories.
Creative written for the room: Reddit users can smell a repurposed Facebook ad from orbit. Native tone, honest claims, self-awareness where it's earned.
Research-moment positioning: ads placed where the "what does everyone recommend?" conversations happen, complementing the SEO work that wins the same threads organically.
Cheap attention, verified: CPMs run well below the big platforms, but we don't report on cheap impressions; we verify cost per qualified outcome downstream, not in the platform dashboard.

Reddit won't replace your core channels. As a flank - reaching the ad-blocking, research-heavy audience the other platforms miss - it punches far above its budget line.

We've done this before

ADVENTURE TRAVEL, INTERNATIONAL

INTRO Travel

From 2 tours to 40+. Year on year growth across every channel.

Questions we get asked

Isn't Reddit hostile to advertisers?

Reddit is hostile to lazy advertisers - the comment section keeps everyone honest. Ads that are useful, self-aware, or genuinely relevant to the subreddit do fine. Corporate copy pasted from a Facebook campaign gets the treatment it deserves. We write for the room.

Who is Reddit actually right for?

Brands whose buyers research before buying - travel, software, finance, hobbies, anything with a 'what does everyone recommend?' moment. Reddit threads already rank for those searches; the ads put you in the room where the recommendation happens. We run it for INTRO Travel's adventure audience for exactly that reason.

What does testing Reddit properly look like?

Community and interest targeting matched to genuinely relevant subreddits, creative written for the platform, a capped budget with pre-agreed kill criteria - the same discipline we apply to any emerging channel - and measurement against pipeline, not platform claims.

Want this handled properly?

Tell us where you're at. We'll tell you what we'd do - and what it costs.